"Call to action" on FMCG print ads.

A number of daily essential brands (FMCG & CPG) have started experimenting with integrating the benefits of the AaramShop platform into their digital assets and also in creating viable "call to action" on their traditional advertising initiatives like print adverts and product packs. However, some confusion persists and hence this post. 

Brands have traditionally been used to creating advertising & communication campaigns which are predominantly focused on increasing awareness & recall. 

While consumer durable print ads normally have a dealer panel where customers / readers can visit and buy or a website where the purchase could be done, FMCG / CPG ads are completely devoid of any "call to action". 

The assumption is that the consumer would be able to recall the advert in his / her next visit to a store and then will proceed to buy - leading to a gap between interest and action, and thereby inaction.

AaramShop now enables consumers to add brands that they love directly to their shopping lists - which can be used both online and offline. Once the brand is within the consumers' shopping list, re-purchase becomes effortless. 

Try the above mentioned example and write to us for more details on how we can help you modify your next advert into a shop and convert your reachability into shoppability.    

Related articles

• Integrating the moments of truth for FMCG brands.
• The Aaram Widgets will help close the loop.
• Why digital & why AaramShop
• QR Code integration opportunities for brands on AaramShop

EveryWhere Commerce via mobile devices.

Now add "Shoppability" to "Reachability".

FMCG & CPG brands reach out to consumers using every media option available - both offline and online. However, what has often been missing is the possibility of translating brand awareness into action - that too real-time.

AaramShop's plug-ins now enable consumers to add the brand they want directly into their shopping list - commerce happens across touch-points and across devices.

Talk to us to understand how we enable EveryWhere Commerce.

EveryWhere Commerce.

The ‘e’ in ecommerce no longer means electronic, it means everywhere.

Ecommerce is defined as the process of buying or selling over electronic systems, but as the shopper's experience has become more complex, the 'e' in ecommerce no longer means electronic, it now means everywhere.

The Harvard Business Review asked in 2011: "Is it an e-commerce sale if the customer goes to a store, finds that the product is out of stock, and uses an in-store terminal to have another location ship it to her home? What if the customer is shopping in one store, uses his smartphone to find a lower price at another, and then orders it electronically for in-store pickup?"

From the customers' perspective, they now expect access to the whole catalog, not just the range of goods in a particular location, and they expect this catalog to be available whenever and wherever they want it. People can shop potentially every minute of the day.

From the companies' perspective, there is an opportunity to connect with shoppers and have a much fuller relationship than traditional, mainstream bricks-and-mortar retailers ever did.

Download the full report on Future Shopper from here