Saturday, September 28, 2013

Change in focus of IT spends.

Interesting to note a shift in the focus on IT spends with the CPG companies. While CPG companies have traditionally viewed technology as a necessary business expense to be managed in the most efficient way possible, during the past few years, CPG companies have grasped the commercial potential of the burgeoning supply of information about customers’ behaviors, needs, and wants. 

The volume of data emanating from point of sale, in-store engagement, mobile platforms, and social media is exploding and unleashing value from technology in ways that go beyond operational efficiency. This is leading to a fundamental change in what businesses expect from technology. 

Read the full article here

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