Thursday, September 26, 2013

The most shared sectors on Facebook is FMCG.

Fashion-savvy brands have the strongest and most social communities on Facebook, according to an infographic from Socialbakers.  They arrived at this by Measuring activity from 5,000 Facebook users during one month, the graphic shows that fans of fashion, automobile, and e-commerce pages take the top three spots when it comes to total interactions, total “likes,” and total comments.

Not surprising, as new lines & products are introduced virtually every day in these categories, however, what did interest me was that when it comes to total shares, fast-moving consumer goods (FMCG) led the pack, followed by the nonprofit and travel sectors. FMCG brands a reason to smile on their FB walls.

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