Thursday, December 15, 2016

Buy Now Pay Later - demonitization special

Demonetization led to neighbourhood retailers, especially grocery stores, been adversely effected as business volumes dipped due to lack of availability of loose cash and the mindset amongst consumers to hold on to their low denomination currently.

However, rather than getting pulled down by that, we worked with our partner retailers to ensure they leverage their years of relationships & trust within their community. 

We have enabled a great feature on our mobile apps for our partner retailers keeping in mind the scarcity of monies on account of demonitization. 

Our retailers can now extend informal credit to their known consumers, using our merchant app (AaramOn). The retailer himself decides the amount of credit extended and it’s duration. AaramShop communicates the info of the credit amount etc seamlessly to the customers. 

This informal credit line means that the consumers can shop for the daily needs without needing to worry about cash in hand. The shopping can be done not just on the app and the website, but also in-store. The customers can pay at the end of the credit term, using cards, JioMoney, cheque or even cash.

AaramShop has extended this service to all retailers at zero cost to them and their customers. This is to ensure that the pain demonitization is eased by the years of relationship and trust between the retailers and their customers. 

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