We have all seen "festivals and discount sales" being advertised by leading retailers on a month on month basis - and therefore it is quite obvious for folks to turn around and question the uniqueness associated with the AaramShop Grocery Festival which has been announced today for the next 8 days.
The similarities end it being called a festival - the format is unique as it is probably the very 1st of it kind of multi-retailer, multi-brand format focused on FMCG / CPG brands.
The festival would run for 8 days at over a 1300 independently operating neighborhood grocers across New Delhi and 5 satellite towns catering to a population of over 22 million.
AaramShop Grocery Festival is the largest unified consumer promotion created for small, independently operating retailers operating out of our neighborhoods.
The ASF is not designed as a "discount sale", but rather about creating pleasant surprises for shoppers when they buy any brand of groceries and daily essentials at their trusted neighborhood store. It is all about getting a little more than what the shopper had expected. The shopper gets to be part of the festival either by walking into the store or by ordering on the phone or by ordering groceries online from his neighborhood retailer using AaramShop.
The festival has been cleverly created to adopt to the varying business practices of the independent retailers and thus does not need modifications in the "business as normal", while at the same time helping the retailer grow his business.
The festival also helps brands connect with their consumers and retailers in a meaningful manner and therefore the festival has been partnered by some of the leading brands.
The lead sponsor of
the festival is Catch Salts & Spices (DS Group) & it is co-sponsored by
Kohinoor Rice (Mc Cormick), Colgate Total (Colgate Pamolive), Saffola Oats
(Marico), Red Label Natural Care (Hindustan Unilever), Sofit (Godrej Hershey) & Vanish (RB).
The Delhi & NCR edition of the festival is the 1st of the series of festivals which would be held across the country and with the hope that the festival would have a positive impact on the businesses of the retailers over time and during the initiative. Contact us to know more about this initiative.
