AaramOn POS Solution - going beyond "billing @ store"

AaramOn is a technology innovation for retailers of all sizes, but speciaclally designed keeping in view the business needs of the independent retailers, and ensures they can use it as a dependable tool to grow their business. Retailers use AaramOn as a mainstream and modern alternative to traditional POS terminals which have been designed to address the single issue of “billing @ store”, and are expensive to implement. 

AaramOn supports multi-device integration.

Business demands are more complex and are ever evolving. AaramOn has been built with the smart phone at its core and hence it ensures full integration on the AaramOn app, enabling the business manager to have all relevant business indicators available to him at all times. It further integrates web & app based orders, tracks the entire delivery and payment process. It comes bundled with CRM and store-market on the finger tips, while at the same time it also does the “billing @ store”.

AaramOn POS has been designed in a way that it can either operate on the cloud or in the unforeseen event where the network connectivity between the POS and cloud breaks, AaramOn with its native database ensures business continuity. The application, which supports both windows and android OS, allows the retailer to continue business as usual and ensures data integrity when the connection is restored. Give it a try here.

Michelangelo's Beautifully Illustrated Grocery List From 1518

The master's shopping list

The shopping list, which comes from the collection of the Florence museum Casa Buonarroti, is accompanied by illustrations that were most likely drawn to help guide Michelangelo's illiterate assistant while browsing the market.

It's separated into three days by horizontal lines, and includes requests such as "pani dua" (two loaves of bread), "un aria" (a herring), and "un bocal di vino" (a quart of wine). 

Inspiration for our mobile app based shopping list at AaramShop. :-). 

The need & the solution was identified long back by the great Michelangelo.

We have tried to copy the great master and build the functionality of the shopping list with the additional power of the mobile device. 

Our version of the modern shopping list

Try out our shopping list creation section on our app. Our app enables product selection & additions (along with pictures), sharing and co-creation amoung family members (maybe servants as well :-)) and of course auto re-ordering. 

And given the over 10000 AaramShops that help us power this app, it really means that your shopping list would be delivered to your doorstep within hours - and no servants needed (one up on the great master)

I dare say that we have created a tad more advanced than what the great master created, but alas, not as beautiful and only a few hundred years later.  :-)

Download our app for Andriod or iOS and give it a go. (currently available in India only)

Key consumer drivers that influence grocery buying.

This info-graphic is based on our experience, over the past few years, of influencing grocery buying using the unique hybrid model of AaramShop.  The hybrid model of AaramShop allows us to view both the online and offline buying behavior of consumers.

This info-graphic is focused on the process of buying.

AaramShop Grocery Festival - the power of many.

We have all seen "festivals and discount sales" being advertised by leading retailers on a month on month basis - and therefore it is quite obvious for folks to turn around and question the uniqueness associated with the AaramShop Grocery Festival which has been announced today for the next 8 days. 

The similarities end it being called a festival - the format is unique as it is probably the very 1st of it kind of multi-retailer, multi-brand format focused on FMCG / CPG brands.

The festival would run for 8 days at over a 1300 independently operating neighborhood grocers across New Delhi and 5 satellite towns catering to a population of over 22 million. 

AaramShop Grocery Festival is the largest unified consumer promotion created for small, independently operating retailers operating out of our neighborhoods.

The ASF is not designed as a "discount sale", but rather about creating pleasant surprises for shoppers when they buy any brand of groceries and daily essentials at their trusted neighborhood store. It is all about getting a little more than what the shopper had expected. The shopper gets to be part of the festival either by walking into the store or by ordering on the phone or by ordering groceries online from his neighborhood retailer using AaramShop.

The festival has been cleverly created to adopt to the varying business practices of the independent retailers and thus does not need modifications in the "business as normal", while at the same time helping the retailer grow his business.

The festival also helps brands connect with their consumers and retailers in a meaningful manner and therefore the festival has been partnered by some of the leading brands. The lead sponsor of the festival is Catch Salts & Spices (DS Group) & it is co-sponsored by Kohinoor Rice (Mc Cormick), Colgate Total (Colgate Pamolive), Saffola Oats (Marico), Red Label Natural Care (Hindustan Unilever), Sofit (Godrej Hershey) & Vanish (RB). 

 

The Delhi & NCR edition of the festival is the 1st of the series of festivals which would be held across the country and with the hope that the festival would have a positive impact on the businesses of the retailers over time and during the initiative. Contact us to know more about this initiative.  

The changing profile of Indian retailers & AaramShop.

A typical Indian Neighborhood Grocer

Kamal Desai is the 2^nd generation grocery retailer based out of Andheri West, in Mumbai. He took over day-to-day management and operations of his family-owned grocery store about 9 years ago.

The 9 years of running his store 1^st hand and assisting his father since early childhood enables Kamal to reflect on changing trends in Indian retail and its opportunities and challenges over the last 4 decades with a level of expertise.

The changes have been happening over the years, but the last 7 to 8 years have been the most exciting and challenging. Based on what he saw around, he started off by doing minor modifications to the store layout since he took over – starting with creating self-service isles, better product displays and accessibility, in-store lighting and then going on to air-condition the store.

While the neighborhood that Kamal services has seen a steady population growth and income levels, it has also seen a change in consumers’ tastes – prompting Kamal to move away from commodities to brands. And while Kamal has a strong one on one relationship with a lot of consumers and almost a legendary service level efficiency for loyal consumers – he is facing an increasing challenge with the changing lifestyle of a number of his consumers and of course from the increasing competition from the modern trade outlets.