Some starting thoughts.

Organizations traditionally have a board of directors which guides the organization along its growth path and as per the demands of the share holders who own the company – however their interests in what the organization does and how the organization responds to customers / consumers the are very restricted and constricted. More over this is the tradition way of looking at business and at what an organization should do to/with the consumer. This is a very "brand to consumer" way of looking at the life and functions of organization.

It is however common knowledge that referrals work best for the organization’s growth and the passionate and involved tribes of consumers can do wonders for any brand. There is also a lot of discussion and talk on customer centric approach and thinking.

In a scenario where the world of brands is turning on its head, how about an organization having a "BOARD of CONSUMERS” ? Think about it, who better to tell the organization what they need and desire than the actual consumers or the products / services of the organization.