The newly introduced Chrome for Android mobile browser will enable
Google to differentiate Android from iOS and could open up new marketing
opportunities for brands.
Chrome for Android, which Google
introduced earlier this week, enables users to take a personalized Web
browsing experience with them as they move from desktop to mobile and
back again. The browser aims to simplify mobile Web use, therefore
potentially encouraging users to spend more time on the mobile Web.
Chrome for Android could open up new marketing opportunities for
brands by enabling a more seamless cross-screen experience for users.
While
the experience between the desktop and mobile devices is currently
disparate, with Chrome for Android, users can have a single experience.
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