Tools to measure ROI of the marketing dollar.

PULSE SUITE is one of it’s kind collection of marketing services tools which should be used by marketers to improve productivity, enhance brand coverage, better understand the brand presence in the last mile and have a comprehensive control on the marketing dollars being spend by any brand.

These are tools which allow a better “feel of the pulse” of their respective area of focus, and are a combination of brand diagnostic tools and process improvement tools.

Last mile - which is also the place when any customer make the key brand specific decision, is indeed very complex for all brands across categories. We have ensured that all our tools are able to report this complexity by way of easy to understand and interpret intelligence. Additionally these tools are “live”, thus ensuring that the clients have access to simple to understand dashboards which transmit real time intelligence from the “street up”.

Market Pulse, Shopper Pulse and Event Pulse are the first in a series of Pulse tools which will be available to the discerning marketer across Asia. For more information and demos on the tools, please log in to www.pulsesuite.com

Yes, I am hooked to Stumble!

I don’t seem to get enough of it and am hooked, have been speaking about it at every opportunity I get and to everyone. Do you still spend time searching for good content sites on the web? Have you never used StumbleUpon ? You must. It does not matter whether you are a casual browser, heavy user or a webmaster – there is good reason to move to stumble.

As a user you can modify the “stumbling” by your interest area and you will get highly relevant content that matches your preferences. As a site owner or webmaster, one gets substantial and steady traffic. My blog and sites have seen a steady increase in traffic from StumbleUpon and probably the best and most targeted traffic I have ever seen.

StumbleUpon, is easy to install and trust me, you will be hooked as well.

From a webmaster or site owners’ perspective reasons to take Stumble more seriously include :

New visitors; StumbleUpon traffic means tons of new visitors, visitors that are really interested in your subject / content / topic not just any visitors. Further more the visitors tend to rate your content and get more visitors on your site.

Most pages/visit: This analytics is about the level of interest that the visitors have in your content. Due to the nature of visitors, the interest levels are high and hence the page views as well. Visitors stay longer on your site.

Extremely low bounce rate; The user traffic’s bounce rate (use a tool like the Google Analytics to find out more) is the number of people who land on your page and leave instantly (maybe because they did not really want to come to your page). While this trend is very high from traffic sources like Google & Yahoo, the bounce rates from Stumble are extremely low.

International traffic; You will get subject interested visitors from across the globe. For me it has meant that I have been able to exchange my views visitors from countries in Africa & Latin America besides the normal traffic areas.

Instant traffic; Unlike long wait which you need to put in on engines like Google and Yahoo and the complexities of Page Ranks etc, Stumble gives you instant results.

So go ahead and download the tool bar, and happy stumbling. And while you are at it, give my blog a thumbs-up as well J