Mobile Coupons Drive Traffic to the small retailers.

The independent retailers have had a drawback. Their marketing efforts lacked teeth. Unlike the large format stores, the neighborhood based independent stores have been unable to undertake precise and results oriented marketing. 

Mobile Coupons are known to drive consumer engagement and usage, but their usage has traditionally been limited larger establishments with well defined CRM practices. 

AaramShop has finally brought forth a solution that combines the power of mobile coupons with the ease of use and flexibility. A solution which is custom designed for small retailers and their specific requirements.

Our coupon solution helps the retailers drive:

1. increased awareness among the shoppers in the neighborhood.

2. sales of specific product lines or bill cuts of higher value.

3. increased footfalls and orders. 

And all with the flexibility of using our free merchant solutions on the app, cloud or in-store - AaramOn

Hybrid Commerce at work - effective commerce.

In a first of its kind of initiative, AaramShop Pakistan undertakes hybrid commerce to enable consumers across the city of Karachi to order their preferred grocery products and have their orders delivered at the doorsteps within hours.

A store specific promotional FSI.

So why is this special?

1. Its the ideal local commerce solution - leverages the strengths of retailers in the neighborhoods and power of the brands. A solution that extends the opportunities offered by the web to stand-alone stores. 
2. It rides on the existing infrastructure rather than re-inventing the wheel - with deliveries at the doorstep within hours (not days).
3. It uses multichannel marketing strategies - web, mobile apps, calls, FB store and physical stores - all rolled in; and that too in an evolving environment like Karachi.
4. AaramOffers, specific to the store help ensure the consumers in the locality get to take advantage of local deals.

Related articles

• History of f-commerce and the AaramShop approach.
• Integrating the moments of truth for FMCG brands.
• Hybrid Retail: Integrating E-commerce and Physical Stores.

Ticketmaster & Facebook for next stage of social commerce

The next stage of social commerce, a mock-up of an arena seat map indicating where a customer's Facebook friends were sitting. 

Live events are inherently social, buying tickets should be, too.      

Starting today, you can see what the fuss was about. In hopes of spurring word-of-mouth marketing to reduce the estimated 40 percent of live event tickets that go unsold, Ticketmaster is launching this enhanced Facebook connectivity.

Read more here:

Related articles

• Here are the Distinguishing Traits of Social Commerce 
• Facebook Shopping as the future of Social Commerce