Thursday, August 25, 2011

Ticketmaster & Facebook for next stage of social commerce

The next stage of social commerce, a mock-up of an arena seat map indicating where a customer's Facebook friends were sitting. 
Live events are inherently social, buying tickets should be, too.      
Starting today, you can see what the fuss was about. In hopes of spurring word-of-mouth marketing to reduce the estimated 40 percent of live event tickets that go unsold, Ticketmaster is launching this enhanced Facebook connectivity.

1 comment:

Anonymous said...

Wonderful article, sweetie! I'll be happy to read more! Almost forgot, why don't you make your weblog a bit more social.

Alice Wilson
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