Most brand promotion initiatives, esp. the once that are done in an “event” format, have a very vague measurement matrix and most of it is anecdotal in nature.
Here is a tool which enables real time measurement of the success of the brand initiative on preset enabled parameters – EventPulse.
Never undertake another brand initiative without building in the required measurability. Watch the screencast above or visit here or visit www.pulsesuite.com for a demo and a conversation with experts.