Got Milk? - The Indian Dairy Context.

Showing posts with label star trek. Show all posts
Showing posts with label star trek. Show all posts

Monday, April 7, 2008

Analytics made understandable by the Red-Shirt Phenomenon.

I came across this brilliant piece of work by Matt Bailey of Site Logic Marketing, on analytics / analysis of the Red-Shirt Phenomenon in Star Trek. You don’t need to be a fan of Star Trek to enjoy and understand this (of course I am a big fan). You also don’t need to be into data analytics to enjoy this - though it will hit home harder!

Loved the research finding “When Captain Kirk meets an alien woman and “makes contact” the survival rate of the red-shirted crewmen increases by 84%.”

Read the article here & enjoy.