Shopping Bag Analytics - on steroids.

Beta testing AaramShop's new Analytics Engine. 

This is the 1st look into product category intelligence based on the content of the shopping bags. Objective is to understand purchase patterns on which products categories are most likely to get into shopping bags together. 

More updates soon.

Since the video is low res, have added a couple of screen shots as references.

Fig 1 : Soaps and Sanitizers.

Fig 2 : Cereals and Breakfast

Fig 1 is the % of other categories which get into the shoppers bag, when products in the "soaps and sanitizers" category are bought. 25% of the shopping bags also contain "hair care and styling aids" products. 

Fig 2 on the other hand is about buying behavior around Cereals and Breakfast and I am curious about the 37% buyers also buying into the Skin Care category. :-) 

Do share your views with me. 

AaramShop is a Finalist for the 2011 Red Herring Top 100 Asia Award

AaramShop has been selected as a Finalist for Red Herring's Top 100 Asia award, a prestigious list honoring the year’s most promising private technology ventures from the Asian business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Asia. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an valuable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was very rewarding," said Alex Vieux, publisher and Chairman of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. AaramShop shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Asia. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact."

Here is a list of all the finalists and great to see that Indian companies stand tall.

Analytics made understandable by the Red-Shirt Phenomenon.

I came across this brilliant piece of work by Matt Bailey of Site Logic Marketing, on analytics / analysis of the Red-Shirt Phenomenon in Star Trek. You don’t need to be a fan of Star Trek to enjoy and understand this (of course I am a big fan). You also don’t need to be into data analytics to enjoy this - though it will hit home harder!

Loved the research finding “When Captain Kirk meets an alien woman and “makes contact” the survival rate of the red-shirted crewmen increases by 84%.”

Read the article here & enjoy.