Monday, April 7, 2008

Analytics made understandable by the Red-Shirt Phenomenon.

I came across this brilliant piece of work by Matt Bailey of Site Logic Marketing, on analytics / analysis of the Red-Shirt Phenomenon in Star Trek. You don’t need to be a fan of Star Trek to enjoy and understand this (of course I am a big fan). You also don’t need to be into data analytics to enjoy this - though it will hit home harder!

Loved the research finding “When Captain Kirk meets an alien woman and “makes contact” the survival rate of the red-shirted crewmen increases by 84%.”

Read the article here & enjoy.

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