In theory, as social media becomes more common place, organizational
audience engagement objectives, strategies and tactics should evolve
past acquisition towards advocacy. sure some consumer brands are
heading in this direction but, in his experience, many companies and
agencies still seem to be focused on driving audience awareness and
using “likes” and “follows” as success metrics.
To spark some discussion on the topic Mark thought it might be helpful
to present an encapsulated view of advocacy. This brilliant infographic aims to
present advocacy at a glance, explaining where it sits on the audience
relationship spectrum while visualizing the steps organizations can
follow to move connections towards becoming advocates.
