Showing posts with label trends.. Show all posts
Showing posts with label trends.. Show all posts
Sunday, November 25, 2012
Saturday, April 14, 2012
What is getting into the Shopper's basket in India.
The report can be downloaded in full from here, however some of the significant & unique aspects are worth highlighting and one of them relates to what is being shopped.
While the men have averaged a spend of Rs. 580/- and the women have
averaged Rs. 552/- when shopping online what is significant is that 30% of the expenditure of an online shopper in India is restricted to two categories - "Rice, Atta, Lentils & Dals" (16.81%) and on "Edible Oils" (13.70%)
Download the full report from here.
Monday, March 19, 2012
Thursday, February 23, 2012
Digital Marketing Spending to Increase Across All Channels
While traditional digital channels such as search
and email continue to dominate retailer marketing spending, social and
mobile channels are growing in importance. Marketers are also seeking to
improve data analytics capabilities to identify the most profitable
channels and design the optimal marketing mix for driving engagement and
sales. These are the top-level findings of a recent survey of 110
retailers conducted by Lauren Freedman and the e-tailing group, an e-commerce consultancy for merchants.
The report, “Surviving the Current Market Mania with a Solid 2012
Plan,” was sponsored by Bronto Software, the leading marketing platform
for retailers and other commerce-focused companies. The free report is
available for download at bronto.com.
Regarding revenue generation, merchants surveyed said that they expect
top-performing channels will be SEO (31%), Mobile (mCommerce, iPads,
mobile application – 30%) email (22%), paid search (22%) and social
media (14%).
Wednesday, August 12, 2009
Brands are all about engagement!
"Gone are the days of repetitive, one-way communications urging your target market to buy your product or service. This means your trusted print campaign may not be getting the best ROI. Today's brand strategies have to include methods to engage with your consumers by capturing their hearts, minds and conversations throughout the purchase and relationship cycle, while remaining brand-centric™ at every touch point."
Read the full note on the non-traditional ways of engaging with customers by Desiree Gullan.
Read the full note on the non-traditional ways of engaging with customers by Desiree Gullan.
Thursday, September 13, 2007
Here more on the BTL trend.
In a recent meeting in Hong Kong , about 10 days back, my friend and colleague Conrad Chiu, floored me with some of the charts which he shared with us, in his trademark simplistic manner. Conrad has years of experience on the Asian market not only from a BTL prespective, but he runs a hugely successful 360 offering of BatesAsia in Hong Kong. I thought it would a sensible thing to share the information in its original format with all the readers of this blog.
While it reinforced the fact that BTL spends were increasing, the interesting part was to look at the where the growth is coming from. While the source of data here was different (refer to earlier posts), the trend was unmistakable.
While the difference in the rate of growth of ATL vs BTL is a known and understood fact, I think the next two charts which indicate that the ATL growth is way below the average A&P growth rate while BTL growth rates are higher is a new and an interesting finding.
While the trend looks at spends in the US, it highlights the direction in which the marcom managers in Asia will tend to move / or are moving.
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