Measure the results of your digital initiatives with BS detector.

Buzz words are everywhere and often over-shadow the need for a well defined marketing analytics framework, which generate and track meaningful results. Adobe has got it bang on in the above video. :-)

We are going beyond the buzz words. We are Simplifying Einstein

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The mobile train has left the station: Are you on board?

Brand marketers and retailers are often unsure of the need to up-the-ante when it come to mobile commerce and still consider it something that is too far out into the future. And then suddenly it seems to hit us hard. 

This past Black Friday was the day we realized that mobile shopping would be the future and while the numbers that came in correspond to the US, the trend is what needs to be looked at.

 

On Black Friday 2012, one out of every four dollars spent online at retail websites came from a mobile device. This amounts to more than $300 million dollars in one day alone. 

For those retailers (and brands) who’ve already embraced mobile, it was a day of celebration, a culmination of their hard work and foresight. For retailers who didn’t get their share of this new mobile world, it’s a wake-up call: Get with the mobile program, or have consumers leave you behind.

Read the full story here and if you are a FMCG / CPG brand or retailer talk to us to understand how mobile commerce would work for you and how it can be part of your marketing strategy.

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Superb Marketing Campaign for Nature Valley Granola Bars.

This is a fantastic marketing initiative by General Mills Nature Valley Granola Bars.

Awesome objective, great strategy, superb brand fitment and creation of not just a great campaign, but something that will be used for years on end by a thankful target audience. 

I rate this as one of the best marketing initiatives that I have come across. 

The video link below captures the process and the impact and I would suggest that you experience it here on the website

Got Milk? A digital activation.

Soy, coconut and almond milks are saying they’re healthier than real milk. But why? What’s in them? Here is a website to celebrate just that, all the ingredients that go into imitation milk. 

Has been Created by Goodby Silverstein & Partners for the Califonia Milk Processors Board to drive awareness.

I liked the thought, the strategy and the integration of devices; however, I did feel that the video interface makes the experience a little jerky and not as much of fun as I would have liked it to be, especially on the mobile device.

Visit the website here

CPG Mobile Marketing Strategy

Here is a comprehensive presentation by Brunner on how & why CPG / FMCG companies can adopt mobile marketing and make it an integral and "growing in importance" part of their overall strategy.