Thursday, September 26, 2013
Friday, September 20, 2013
Customer Journey to Online Purchase (for CPG / FMCG brands)
The customer journey has grown more complex. Before making an
online purchase decision, a customer may engage with your brand through many
different media channels over several days.
However, for all the focus on "social", it is interesting to note that "email" as a marketing channel plays a more effective role in "assisting" the customers in their purchase. Assisting channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.”
The chart below looks at CPG (FMCG) buying behavior.
The info above is part of Think Insights of Google.
Monday, September 9, 2013
Seamless Marketing Support from AaramShop.
AaramShop helps ensure brands can meet the marketing and sales challenges, throughout the products' life cycle, ranging from sampling to specific consumers, to selling to the same consumers and then help the upgrade them as and when the opportunity arises.
AaramShop ensures consumers can engage with brand both online and offline across thousands of neighborhood retailers. To know more talk to us.
AaramShop ensures consumers can engage with brand both online and offline across thousands of neighborhood retailers. To know more talk to us.
Saturday, August 31, 2013
"Call to action" on FMCG print ads.
A number of daily essential brands (FMCG & CPG) have started experimenting with integrating the benefits of the AaramShop platform into their digital assets and also in creating viable "call to action" on their traditional advertising initiatives like print adverts and product packs. However, some confusion persists and hence this post.
Brands have traditionally been used to creating advertising & communication campaigns which are predominantly focused on increasing awareness & recall.
While consumer durable print ads normally have a dealer panel where customers / readers can visit and buy or a website where the purchase could be done, FMCG / CPG ads are completely devoid of any "call to action".
The assumption is that the consumer would be able to recall the advert in his / her next visit to a store and then will proceed to buy - leading to a gap between interest and action, and thereby inaction.
While consumer durable print ads normally have a dealer panel where customers / readers can visit and buy or a website where the purchase could be done, FMCG / CPG ads are completely devoid of any "call to action".
The assumption is that the consumer would be able to recall the advert in his / her next visit to a store and then will proceed to buy - leading to a gap between interest and action, and thereby inaction.
AaramShop now enables consumers to add brands that they love directly to their shopping lists - which can be used both online and offline. Once the brand is within the consumers' shopping list, re-purchase becomes effortless.
Try the above mentioned example and write to us for more details on how we can help you modify your next advert into a shop and convert your reachability into shoppability.
Try the above mentioned example and write to us for more details on how we can help you modify your next advert into a shop and convert your reachability into shoppability.
S Oil "Here" Activation - thumbs up.
Simple but powerful thought. Well executed, well crafted for awards ;-)
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