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Official Google CPG Blog: The Zero Moment of Truth: "Posted by Jenny Liu, Industry Marketing Manager, CPG The term ' First Moment of Truth ' (commonly called FMOT) was coined by Procter & Gam..."

Googland: [G] Creating a “Zero Moment of Truth”: Maximizing ...

Googland: [G] Creating a “Zero Moment of Truth”: Maximizing ...: "Official Google CPG Blog : Creating a “Zero Moment of Truth”: Maximizing Search Opportunity in CPG Posted by Ali Manning, Industry Analyst ..."

We are now LIVE.

AaramShop is now live.

It is still in it's BETA phase and we are sure there are going to be a few glitches in both the offline and online transactions. If you are in the AaramShop coverage areas in New Delhi, please give it a shot and keep us informed of your experience.

If you are currently out of the coverage area, suggest you browse around and also help us create an AaramShop in your area.

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