15% of the retail revenues are lost because the consumers can't find the product / brand. Interesting opportunities.
Friday, May 23, 2014
Interesting Innovation.
15% of the retail revenues are lost because the consumers can't find the product / brand. Interesting opportunities.
Neighbourhood kirana shop is spiffing things up.
Business Today examines how the traditional trade stores (general trade stores) are managing the challenge posed by the large format modern trade outlets in markets like India.
The feature examines both the initiatives taken by the owners / retailers themselves and the support that they are getting from multiple organizations like AaramShop not just to stay competitive but to thrive.
Read the full article here
Wednesday, April 9, 2014
Prof Rajiv Lal on retailing in India.
Came across Prof. Rajiv Lal's interview in the recent Forbes and this brief interview with Mint. His views echo our business premise and his jargon-less logic is superb especially on food retail.
Thursday, March 27, 2014
Sunday, January 5, 2014
How 2013 Transformed Digital Marketing.
Came across this wonderful Infographic on Think Inside - It was indeed a wonderful year for digital advertising.
"New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever. Creative got more intelligent, campaigns spanned screens and formats, media buying went real-time, and new metrics for success emerged."
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