Saturday, April 14, 2012

What is getting into the Shopper's basket in India.

AaramShop has just released the 2nd State of Online Grocery Shopping Report, which takes a deep dive into the shopper's behavior online when shopping for FMCG / CPG brands. The unique report is not based on a sample survey but on the authentic buyer data on the hybrid platform - the consumers shop online via the 1900 AaramShops (neighborhood retailers) across India.

The report can be downloaded in full from here, however some of the significant & unique aspects are worth highlighting and one of them relates to what is being shopped. 

While the men have averaged a spend of Rs. 580/- and the women have averaged Rs. 552/- when shopping online what is significant is that 30% of the expenditure of an online shopper in India is restricted to two categories - "Rice, Atta, Lentils & Dals" (16.81%) and on "Edible Oils" (13.70%)

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