Wednesday, January 13, 2016

Punctuating the shoppers' phone based journey.

The growth in the Home Order segment has significant implications for brands.

Most current in-store marketing strategies are primarily focused on influencing the customers @ the store, however, with the customer reducing her visits to the store, and Home-Order segment increasing rapidly, brands might miss out on this large section of busy-consumers.

Research undertaken by AaramShop indicates that almost 50% of FMCG shopping in urban India happens on the phone.

AaramShop has innovated to punctuate the consumer's phone based order journey at over 10000 partner AaramShops, with relevant brands in order to make a more informed shopping decision.

Thus, by intercepting phone orders, AaramOncall enables brands tap this increasing segment directing the brand message straight into the households.

No comments: