Twitter integration into Google search results

Integration of the real time twits into Google search results in my view does three things;

1. gives a new reason for brands to not just be on Twitter but ensure they are monitoring conversation on Twitter, not just of the brand but of the entire eco-system.

2. it brings together the twittering "elite / few" to a searching "majority" and hence cannot be ignored.

3. has an amazing effect on the search engine optimization of any brand / site. In fact majority of 1st page search results seem to be from the social media space, with Twitter leading them all. And it is a lot faster.

Also there is a wonderful way of integrating twitter results specific to your google search into your results for every possible subject. Read here about Realtime Twitter Search Results on Google

Nice compilation of social media trends.

TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Characters

View more presentations from Taly Weiss.

The year the media died.

For anyone in the media, brand marketing, advertising business, this video is a must see! It highlights the new reality better than most long essays. Listen to the Madison Avenues Blues here.

Brands are all about engagement!

"Gone are the days of repetitive, one-way communications urging your target market to buy your product or service. This means your trusted print campaign may not be getting the best ROI. Today's brand strategies have to include methods to engage with your consumers by capturing their hearts, minds and conversations throughout the purchase and relationship cycle, while remaining brand-centric™ at every touch point."
Read the full note on the non-traditional ways of engaging with customers by Desiree Gullan.

My A to Z list of digital tools. (ABC)

This is a list which I have complied after a request from a few friends, who wanted to be more effective with their own online presence. A to Z listing of online tools is a compilation of tools which can assist you in being in better control of your digital marketing effort. These are effective, insightful, very useful and have been tested extensively. Together they can provide a very comprehensive ability to manage digital marketing – and you would notice that a lot of them are free. These are my personal favourites and not in any specific order;

A.

This tool forecasts the impression count and predicts demographic distributions of keywords.

B.

This tool helps in visualizing and analyzing the customers' search sequences.

C.

This tool helps test & improve a website performance. It calculates the size of individual elements and sums up each type of web page component. Based on these page characteristics the script then offers advice on how to improve page load time.

Read about more tools on my A to Z list of digital tools. Click here.

My A to Z list of tools contd. (DEFGH)

D.

This tool allows one to analyse changes which have occurred across the category over a period of time - actually way back to the start of the internet revolution.

E.

This tool allows you to triangulate traffic graphs from Alexa, Compete, and Quantcast of any website you're browsing. Very handy.

F.
This is a open source link analysis tool ideal for SEO

G.

This is a free and easy analytics tool that allows one to track a website more easily and effectively.

H.

comScore's Brand Metrix measures the impact of online advertising on a brand’s level of awareness and the attitudes and perceptions towards a brand. Also check out it's other tools.

Read more about digital tools on my A to Z list ; Click here

My A to Z list of tools contd. (IJKLM)

I.

This is a great tool that’s helps you generate heat maps of what and where people clicked on your site. This tells you what’s hot and what’s not, so you can make changes that matter.




J.
Good ol' good ol'. Basics of SEO. This one and about 10 others are mandatory.


K.
Another great tool which generates heat maps of useage patterns of the website.


L.
This tool allows you to compare feed subscribers across various sites. Great way to look at competitions effectiveness.


M.
A very effective tool for one to stay informed and updated about latest & relevant news, queries and topics / content pertaining to the website.

Read more about digital tools on my A to Z list of digital tools; Click here

My A to Z list of tools contd. (NOPQR)

N.
With this tool you can compare search volume patterns across specific regions, categories, and time frames. Helps you gets better SEO results.


O.
Net Promoter is both a loyalty metric and a discipline for using customer feedback to fuel profitable growth in your business.



P.
Piwik is a downloadable, open source web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and so much more.



Q.
PostRank measures audience engagement and provides integrated tools to enable you to customize your RSS subscriptions.





R.
Quantcast provides publishers, marketers and agencies unmatched capabilities to measure, organize, discover and transact based on directly-measured traffic and inferred audience data.

Read more about my digital tools on my A to Z list of digital tools ; click here

My A to Z list of tools contd. (STUVW)

S.
SearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing. Designed for the highly specialised needs of search engine marketers, this toolbar provides extensive search-related information about a site, all conveniently displayed in one discreet and compact toolbar.

T.
You can use readability.info to analyze the characteristics of your writing and ascertain a multitude of readability scores.

U.
Statbrain uses different resources on the web combined with mathematical and statistical methods to estimate how many visits a website has.

V.
Technorati collects, organizes, and distributes the global online conversation.

W.
With Google Trends, you can compare the world’s interest in your favorite topics.









Read about the last three tools on A to Z list of digital tools ; Click here

My A to Z list of tools (XYZ)

X.
Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.



Y.
Find out how well your site is doing in popular search engines, social bookmarking and other site statistics.




Z.
Site Explorer allows you to explore all the web pages indexed by Yahoo! Search. View the most popular pages from any site, dive into a comprehensive site map, and find pages that link to that site or any page.

Hope you are able to put the tools on this list to their effective use.

Click here to go back to the top of the list.

1010-asia.com - a peep into the Digital Wonderland

OK, the site is live now. No more videos to look at, but it's time to explore the wonderland and of course its alter ego, the real land.

The trip, will remind you of the Alice in Wonderland, but thats what we as an agency are doing. We are evolving, discovering, learning and playing in the digital space.

www.1010-asia.com is a unique digital adaptation of self discovery and has been inspired by the famous fable Alice in Wonderland. It is a fantasy trail that allows one to wander down the Rabbit Hole, explore the hidden facts and unravel the myths underneath. Treated through animated characters, the portal demonstrates the agency’s strong combination of creative and strategic capabilities and expertise in an unanticipated manner.

The new site, corporate identity and the logo created by in-house power idea creators. The logo is symbolic of the aggregated thoughts that transform to leverage peoples’ passion for great ideas.

While in wonderland, do remember to attend the beer party! Over to the wonderland.

Await your reactions.

What an exciting day !

Two good things have happened to us today.

The first is the much awaited FIPB clearance. The clearance has meant that we can now go ahead and complete the pending issues on the merger of 141 Worldwide and Sercon. The duration of the delay has had its heart burn, but thankfully no missed opportunities. Now with the merger suspense behind us, all of us at the agency can go ahead and concentrate on things which we like to do best – get our brands to win in the market place. Do look out for updates on www.141sercon.com

The second big development is our readiness to launch 1010, our comprehensive digital initiative. While I will do a detailed post on space we intend to occupy, our point of view, our philosophy and our approach in the next couple of days, I want to invite you for a sneak preview (and don’t tell anyone ) to our beta site.

The link for the beta version of the site is given below for your preview. However, do keep in mind that the polishing for the sheen is still on. We will officially launch 1010 on Tuesday, 4^th of Sept.

Do enjoy your time in the wonderland and the real land: www.1010-asia.com/beta