If Einstein can be simplified, I bet digital marketing for FMCG / CPG brands can be simplified as well.
You would have noticed that it is difficult (if not impossible) to wrap up a digital / online marketing discussion, without learning a few extra jargons and tech-speak. All the jargon has a MEGO effect on me (`My Eyes Glaze Over') :-).
If you are into jargons pick up a few from here.
The other interesting bit in most discussions is the "evasive action" when it comes to quantifiable returns from the marketing spends.
At AaramShop, we have taken a few steps towards addressing this challenge by creating a marketing program which converts consumer touch-points (jargon 1) into shopper action-points (jargon 2) for FMCG / CPG brands.
Talk to us about our Simplified Online Plan for FMCG brands (in India) and sign-in for the Step-Up Program.
You are assured of time porn (jargon 3)
