Loved the tech innovation - I believe it offers great opportunities for everyone. Just wanted to share along with a bunch of songs I love.
Showing posts with label Trends in IT and Tech. Show all posts
Showing posts with label Trends in IT and Tech. Show all posts
Thursday, July 18, 2013
Sunday, November 20, 2011
The Impact Of Technology On Brand Marketing.
Technology doesn't just give people a new way of doing things; it gives people a new way of thinking. The biggest impact of technology is the change it creates in people's perceptions.
In the absence of digital technologies, it would never occur to someone that marketers could be engaged in dialogue, much less dialogue at the point of contact. But the presumption of dialogue created by digital technologies goes beyond the technologies themselves.
People have learned a new capacity from digital technologies and they want to exercise it everywhere, even in low-tech points of contact.
Digital technologies operate instantaneously, so people are losing patience with anything that operates more slowly. The more liquid an activity becomes, the more people take it for granted, and once a capacity becomes commonplace in one domain, the more people come to expect it in other domains.
Technology doesn't just expand the power people have; it changes their ways of thinking as well.
In the absence of digital technologies, it would never occur to someone that marketers could be engaged in dialogue, much less dialogue at the point of contact. But the presumption of dialogue created by digital technologies goes beyond the technologies themselves.
People have learned a new capacity from digital technologies and they want to exercise it everywhere, even in low-tech points of contact.
Digital technologies operate instantaneously, so people are losing patience with anything that operates more slowly. The more liquid an activity becomes, the more people take it for granted, and once a capacity becomes commonplace in one domain, the more people come to expect it in other domains.
Technology doesn't just expand the power people have; it changes their ways of thinking as well.
The increasing importance of video in digital.
YouTube responsible for 22% of all mobile bandwidth.
Almost a quarter of all global mobile bandwidth is consumed by people watching YouTube videos, according to a new report from network management vendor Allot Communications.
The global bandwidth share of the Google-owned video site was 22 percent in the first half of 2011, compared with just 17 percent in the first half of 2010. YouTube now accounts for 52 percent of all global mobile video streaming.
Overall, video streaming now accounts for 39 percent of all mobile traffic and it grew 93 percent in the first six months of 2011. VoIP and IM traffic grew even faster at 101 percent, but they still only represent a total of 4 percent of all mobile traffic.
This growth and change in media consumption patterns on mobile devices makes it apparent that digital communication should (and can) now have a large component of video content which is tailor made for the smaller screens.
Friday, February 19, 2010
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