Every news paper and show is saturated with the recently approved FDI in retail and its impact on the livelihood of millions of small businesses in India. I am sure everyone has an opinion on it. However, what caught my eye was the recent tweet by US President on his support for the small businesses in the US via the fantastic initiative #smallbusinesssaturday. I am sure this will add more fuel to the fire.
Our views & work at AaramShop is clearly focused at making the small business owner / independent neighborhood retailer competitive and relevant to the changing shopper behavior of the residents of the neighborhood.
We firmly believe that the independent retailers have a number of unmatchable strengths which emerge from his proximity to the customers, willingness to provide delivery at the consumer's doorstep and years of relationship that have developed into a strong bond of trust. These, combined with increased accessibility of the storefront on the web, and the huge change in the way consumers use technology will make the local retailer more relevant to the consumer.
AaramShop is already being used by over 600 retailers across 18 cities in India in the short 4 months of AaramShop's presence.
