Here is a comprehensive view on the Indian consumers’ behavior and brand preferences when it comes to online grocery buying.
Monday, September 26, 2011
Thursday, September 22, 2011
Unlearn e-commerce to win.
Jon Stine at the CISCO Retail Blog, in his recent post - seems to have hit the nail on the head. He writes: "When e-commerce entered retail life in the mid-1990s, it was understandably regarded as just another channel of distribution – indeed, as just one more store. With this perspective, the key performance metric was (and generally remains to this day) site revenue. Conversion, another key metric, was defined as site transactions as a percent of site visits.
This still makes sense – but at a narrow, misleading level, because e-commerce no longer defines the connected world for retail.
In this age of Google and Facebook, the primary value today of the Internet to the shopper – and to your brand – is less about transactions, and more about search. On the PC, on the tablet, on the mobile devices, amidst the aisles.
The Internet – and the search function of the ever-mobile Internet – is now the front door of the entire brand."
What Jon points to is what we AaramShop are experimenting with - the hybrid retail model of integrating the "zero moment of truth" of the shopper with respect to any brand (ZMOT / online research, social media engagement), with the "first moment of truth" when the product is actually bought. (FMOT)
The brands should appreciate the fact that the FMOT for the brand need not happen in the traditional e-commerce manner for them to have a overall e-commerce strategy for their CPG / FMCG brand. The huge volume to pre-purchase online research is being overlooked due to the limitations of the old e-commerce thinking.
Wednesday, September 21, 2011
Review: Google Wallet
I have seen the future, and it is called Google Wallet.
Note, however, that this future is just that: the future. As in, something not now. I’ve lived with Google Wallet in my life for the past week or so, and have walked away thoroughly impressed — but while Google Wallet may be launching today, don’t expect it to kick your actual wallet out of your pocket any time soon.
→ Read More
Monday, August 29, 2011
Online FMCG / CPG Retailing – it’s challenges and opportunities
Online retailing of Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) has not been caught up so far, not just in India, but also across the world. It is probably the last big segment / sector that is still largely out of the online commerce ambit and represents the next big challenge.
FMCG’s (grocery / household essentials) share of wallet is not only very high, but it is also very consistent and is rapidly growing over time, and therefore there is a lot of interest in wanting to address this market.
However, there are a number of challenges that traditional e-commerce models face when it comes to FMCG / CPG online retailing. The challenges are not just logistical, but also around the consumers’ buying behavior and service level expectations.
I recently wrote an article on some of the reasons that I believe make the business of FMCG online retailing tough & a few big opportunities that make it exciting.
Read the article here @ iamwire.
I recently wrote an article on some of the reasons that I believe make the business of FMCG online retailing tough & a few big opportunities that make it exciting.
Read the article here @ iamwire.
Sunday, August 28, 2011
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