As a FMCG / CPG brand marketer, you will love this comprehensive report on the Indian consumers’ online purchase behavior across FMCG categories and its related impact on brand preferences.
In the SOGS Report: India, findings have been presented in terms of four broad parameters:
1. Who is buying groceries online? – SOGS report dives into demographic details of the shoppers including gender & age and it's impact on purchase.
2. Where are the buyers coming from? - the current report restricted to the National Capital Region.
3. When they are shoppers buying the groceries? - time frames and order patterns.
4. What categories and brands are they buying? – Comprehensively explores categories and sub-categories and the top selling brands within them.
Data used on the SOGS report is based on actual purchase data on
AaramShop covering 542 shopping bags between 1st of July 2011 to 15th of
August 2011.
The report is 6.25MB and in a PDF format.
