Prof Rajiv Lal on retailing in India.

Came across Prof. Rajiv Lal's interview in the recent Forbes and this brief interview with Mint. His views echo our business premise and his jargon-less logic is superb especially on food retail.

Passion is Overrated!!

Interesting perspective :-) and a captivating presentation. Getting hold of the book next.

How 2013 Transformed Digital Marketing.

Came across this wonderful Infographic on Think Inside - It was indeed a wonderful year for digital advertising. 

"New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever. Creative got more intelligent, campaigns spanned screens and formats, media buying went real-time, and new metrics for success emerged." 

Here’s a look at the big shifts that redefined the industry this year—and for many to come.

Related articles

• Redefining Advertising: How 2013 Transformed Digital Marketing
• 2014 State of Digital Marketing Infographic
• Re-defining TV and video
• CPMs Hold Strong as the Standard for Digital Ad Measurement
• Making Sense of Blurring Channels Marks the Latest Key Digital Trend

Point of Sale has moved - from the store to the consumers’ home.

Traditionally FMCG brands have focused their marketing efforts on ensuring high brand visibility at the stores & while that is critical – there is an aspect that might be getting overlooked.

Home Delivery!!

The new point of sale is the consumers' home.

Home Deliveries are the backbone of the general trade in India. Our research has revealed that some of our AaramShops have as high as 55% of their business from home deliveries, while the average home delivery business across urban stores is a high 32%.

The prevalence of such a high level of home delivery across urban centers of India warrants a strategic rethink by brands.  The challenge with home delivery is that the consumers are just not walking-in to the store, as the orders are getting placed on the phone or online. Obviously the last mile visibility & communications strategy is not working for these consumers.

The solution lies in reaching the consumers in their homes, and influencing the buying decision right where it is made.   

At AaramShop, we have custom created unique solutions to tap this huge opportunity – we have the network, the coverage & reach, the technology and fine-tuned processes to ensure that brands can influence consumers to get a place within the home delivered orders. 

Talk to us if you need help in reaching your brand communication, offers and promotions directly to consumers and have them serviced via AaramShops.

Related articles

• AaramShop's Mobile Coupons.
• 2000+ AaramShops to choose from.
• Free Services Available for Brands on AaramShop
• Integrating the moments of truth for FMCG brands.
• Why digital & why AaramShop

Hybrid Commerce at work - effective commerce.

In a first of its kind of initiative, AaramShop Pakistan undertakes hybrid commerce to enable consumers across the city of Karachi to order their preferred grocery products and have their orders delivered at the doorsteps within hours.

A store specific promotional FSI.

So why is this special?

1. Its the ideal local commerce solution - leverages the strengths of retailers in the neighborhoods and power of the brands. A solution that extends the opportunities offered by the web to stand-alone stores. 
2. It rides on the existing infrastructure rather than re-inventing the wheel - with deliveries at the doorstep within hours (not days).
3. It uses multichannel marketing strategies - web, mobile apps, calls, FB store and physical stores - all rolled in; and that too in an evolving environment like Karachi.
4. AaramOffers, specific to the store help ensure the consumers in the locality get to take advantage of local deals.

Related articles

• History of f-commerce and the AaramShop approach.
• Integrating the moments of truth for FMCG brands.
• Hybrid Retail: Integrating E-commerce and Physical Stores.