Michelangelo's Beautifully Illustrated Grocery List From 1518

The master's shopping list

The shopping list, which comes from the collection of the Florence museum Casa Buonarroti, is accompanied by illustrations that were most likely drawn to help guide Michelangelo's illiterate assistant while browsing the market.

It's separated into three days by horizontal lines, and includes requests such as "pani dua" (two loaves of bread), "un aria" (a herring), and "un bocal di vino" (a quart of wine). 

Inspiration for our mobile app based shopping list at AaramShop. :-). 

The need & the solution was identified long back by the great Michelangelo.

We have tried to copy the great master and build the functionality of the shopping list with the additional power of the mobile device. 

Our version of the modern shopping list

Try out our shopping list creation section on our app. Our app enables product selection & additions (along with pictures), sharing and co-creation amoung family members (maybe servants as well :-)) and of course auto re-ordering. 

And given the over 10000 AaramShops that help us power this app, it really means that your shopping list would be delivered to your doorstep within hours - and no servants needed (one up on the great master)

I dare say that we have created a tad more advanced than what the great master created, but alas, not as beautiful and only a few hundred years later.  :-)

Download our app for Andriod or iOS and give it a go. (currently available in India only)

Trends Study - FMCG, India & Digital.

Google and Bain Consulting's recently released report on the impact of digital and ecom on the FMCG brands was extensively covered.

Of the multiple aspects of the report the two that leaped out for attention were:

50x projected growth in about 5 years - with about 5% of the sales being online.

 The other was that in 5 years 35% (35 Bn USD), would be digitally influenced sales.










The critical role of "digital" for FMCG brands is clearly established. Fun times ahead.

Bing's Image Widget.

Thought this was interesting enough to share. Bing Image Widget. Try it here

John Oliver on Native Advertising

That's not bullshit. It's re-purposed bovine waste!! Epic :-)

State of Grocery Home Delivery Report : India

As part of our constant endevour to understand the evolving trends & shopping behavior of grocery

consumers, AaramShop undertook an exhaustive research across 150 stores in the Delhi & NCR. The core objective was to understand the entire scope of "home delivery" within the FMCG segment and its current and future impact on brands. 

The research results are in and they indicate that Home Orders at the neighborhood retail stores are starting to become very significant indeed.  This, of course, has significant implications for brands from the following points:

a.    How to influence the customer when she is planning her monthly purchase

b.    How to influence her when she is placing the order

c.    How to influence her when she is getting the delivery

We found that 60% of the shops surveyed had more than 40% of their business coming from the Home Orders. Y-axis represents the % of business via home orders.

If you are interested to get hold of the full report, please send me an email or a tweet.

Related articles

• The changing profile of Indian retailers & AaramShop.
• Point of Sale has moved - from the store to the consumers' home.
• Mobile Disrupting Path to Purchase.
• Simplified Online Plan for FMCG brands in India.