Change in focus of IT spends.

Interesting to note a shift in the focus on IT spends with the CPG companies. While CPG companies have traditionally viewed technology as a necessary business expense to be managed in the most efficient way possible, during the past few years, CPG companies have grasped the commercial potential of the burgeoning supply of information about customers’ behaviors, needs, and wants. 

The volume of data emanating from point of sale, in-store engagement, mobile platforms, and social media is exploding and unleashing value from technology in ways that go beyond operational efficiency. This is leading to a fundamental change in what businesses expect from technology. 

Read the full article here

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The most shared sectors on Facebook is FMCG.

Fashion-savvy brands have the strongest and most social communities on Facebook, according to an infographic from Socialbakers.  They arrived at this by Measuring activity from 5,000 Facebook users during one month, the graphic shows that fans of fashion, automobile, and e-commerce pages take the top three spots when it comes to total interactions, total “likes,” and total comments.

Not surprising, as new lines & products are introduced virtually every day in these categories, however, what did interest me was that when it comes to total shares, fast-moving consumer goods (FMCG) led the pack, followed by the nonprofit and travel sectors. FMCG brands a reason to smile on their FB walls.

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How to get your content shared.

Came across this Infographic that I thought was really neat. 

View the original here

Customer Journey to Online Purchase (for CPG / FMCG brands)

The customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. 

However, for all the focus on "social", it is interesting to note that "email" as a marketing channel plays a more effective role in "assisting" the customers in their purchase.  Assisting channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.”

The chart below looks at CPG (FMCG) buying behavior.

The info above is part of Think Insights of Google.

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