Another viral campaign - with a brand association.

Here’s another example of a interesting viral campaign, Staedtler (the writing instruments maker) wants more and more people to write snail mail letters (or just write – instead of keying it all in), so much so they agreed to send 10,000 physical letters to users who submit their details on the Take Note site. You can even sign up to receive a letter from a stranger. Can’t recall when was the last time I received or send a hand written letter (as would be the case with most other folks) so this should be interesting for most people, especially the younger TG, who have probably never received a hand written letter.

While I really enjoyed the humor in the notes (good copy writers within the agency, I guess), I wonder why not extend the proposition to make this a worldwide property, Staedtler is afterall a worldwide brand. My view is that an international campaign would have increased the viral potential multifold.

Try this & record time you spend on it.

Another sticky place to hang around and spend time on the web is Net Disaster, much on the lines of “putting things you always wanted to in the microwave”. However, unlike the fun with microwave, this does not lead on to a specific product line. What is also interesting that it allows one to embed the app on any site and the relevance created by using the textual context of the webpage. No wonder 72 million trials have been generated on this so far.

In order to try and understand, record your own time using this and also the viral which it generates.