Retailing in the Recession - a playbook.

Just got this whitepaper from WPP's retail knowledge initiative - The Store titled "Retailing in the Recession". This is the 1st in a series of "playbooks" to help retailers and brand owners succeed in today’s unpredictable climate. I believe you will find this insightful although it does tend to address the US market trends - however, a number of them are applicable for Asia as well.

I have linked it here for a free download, although you will need to register on the site to access the document. When on the site, also check out the demos of the last mile effectiveness measurement tools.

My A to Z list of digital tools. (ABC)

This is a list which I have complied after a request from a few friends, who wanted to be more effective with their own online presence. A to Z listing of online tools is a compilation of tools which can assist you in being in better control of your digital marketing effort. These are effective, insightful, very useful and have been tested extensively. Together they can provide a very comprehensive ability to manage digital marketing – and you would notice that a lot of them are free. These are my personal favourites and not in any specific order;

A.

This tool forecasts the impression count and predicts demographic distributions of keywords.

B.

This tool helps in visualizing and analyzing the customers' search sequences.

C.

This tool helps test & improve a website performance. It calculates the size of individual elements and sums up each type of web page component. Based on these page characteristics the script then offers advice on how to improve page load time.

Read about more tools on my A to Z list of digital tools. Click here.