Superb Campaign

Our recent work for Aseema Charitable Trust won a WPPED CREAM AWARD in the Direct Category.

You can see the work here; http://www.wpp.com/wppedcream/2009/direct/direct_005.html

Someone deserves to be sacked!!

Here is a classic example of colossal waste of marketing funds.

Came across this billboard today in the morning on the way to my office. The marketing of the niche exhibition on security ( to try and get exhibitors to participate) is being done on an OOH format – complete with a cost of participation. Wondering what percentage of drivers on this busy expressway are qualified to take up an exhibition stall - and who was doing the media & touch-point planning here?

Instead of using one on one marketing, or other niche approaches – which are the understood norm for exhibition marketing – here is an example of trying to reach out to general public to sell space at a security exhibition!

Terrible approach to targeting the relevant TG, and what a sinful waste of marketing funds.