What type of ads work best on social media platforms.

As time spent on social networking sites increases, (and we know that visiting social networks is the 4th most popular thing that folks do online - ahead of checking their personal emails) advertisers are willing to invest higher percentages of their budgets into campaigns targeting users on those platforms.

However, all the traditional theories & knowledge on how consumers react to ads & hence the effectiveness of ads is out of the window.

Psychster Inc.& Allrecipes undertook a study to determine which kinds of ads are most effective and whether the platforms advertisements appear on make a difference.

Download the PDF from here.

Recommended Twitter Accounts to follow for marketing;

MARKETING & Related ; some of the better once to follow.

twitter.com/adage
twitter.com/SocialMedia411
twitter.com/MarketingProfs
twitter.com/danschawbel
twitter.com/HarvardBiz
twitter.com/PublicityGuru
twitter.com/RickM

twitter.com/VijaySingh
twitter.com/ducttape
twitter.com/eMarketer
twitter.com/JoeTrippi

twitter.com/leeodden
twitter.com/BrandRepublic
twitter.com/iMediaTweet
twitter.com/larrybrauner

twitter.com/ShawnRobinson
twitter.com/ezyhelper
twitter.com/atniz
twitter.com/joshlam
twitter.com/AlexGoodall

twitter.com/copyblogger
twitter.com/TheNextWeb
twitter.com/ryan
twitter.com/socialcitizen

Greenpeace vs. Nestle

This is a wonderful analysis by Olivier Blanchard on the SM PR war and it's learnings for a brand (in this case Nestle) in his post - How to make sure your Facebook page doesn’t become a PR trojan horse.

Please read the full article here.

Brand ahead of demand? Are you crazy?!

I share and completely understand the anguish faced by Joel Harrison, the Editor of B2B Marketing. I can empathize with him when he says

""

I was staggered and aghast when chair Richard Perry asked the audience for their view on brand versus demand: what did they think was most important? The response pretty overwhelmingly, was in favour of brand – at least two thirds of the audience voted for it. To be quite honest, I was staggered by this response. ""

Please read his full article here - Brand ahead of demand? Are you crazy?!

What is amazing is that normally there are the two extremes - one set of folks who are focussed on only the brand - what I like to think of as guys focussed on ROE (return on ego), while there are other set of guys who are extremely focussed beyond ROI - they want actual conversions and sales from the agency.

Middle path is the sweet spot. Engagement to drive trails and positive conversations.

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Trends in IT & Tech for 2010

2010 Tech And It Predictions Trendsspotting

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