AaramShop Pro: Free Services Available for Brands on AaramShop: "FMCG / CPG brands can now use the various powerful and unique features of the AaramShop platform to ensure an enhanced presence of their brands"
Monday, July 18, 2011
Friday, July 8, 2011
QR code opportunity for CPG / FMCG products.
QR = Quick Response.
Having said that, the implementation & integration of the QR technology for FMCG / CPG brands in most markets (including India) has been very limited and for good reason. Even if you were to get the consumer to use the QR code on the product pack or shelf - what do you do next? A customer's visit to the website for more product information, usage tips etc are great possibilities and should be exploited, however, sales has not been very high on the agenda.
Now AaramShop adds another dimension to what a brand owner can do with the simple QR code - your consumer can now order your specific product / brand and have it delivered within hours to his / her doorstep; and all this without any escalation in the costs.
Re-ordering of your product, just when your customer is about to run out of it has never been easier.
Try it.
Most smart phone either already have a QR reader or the same can be downloaded free from any of the App centers or download from here;
Also try this;
Having said that, the implementation & integration of the QR technology for FMCG / CPG brands in most markets (including India) has been very limited and for good reason. Even if you were to get the consumer to use the QR code on the product pack or shelf - what do you do next? A customer's visit to the website for more product information, usage tips etc are great possibilities and should be exploited, however, sales has not been very high on the agenda.
Now AaramShop adds another dimension to what a brand owner can do with the simple QR code - your consumer can now order your specific product / brand and have it delivered within hours to his / her doorstep; and all this without any escalation in the costs.
Re-ordering of your product, just when your customer is about to run out of it has never been easier.
Try it.
Most smart phone either already have a QR reader or the same can be downloaded free from any of the App centers or download from here;
Also try this;
Tuesday, June 28, 2011
Official Google CPG Blog: The Zero Moment of Truth
Official Google CPG Blog: The Zero Moment of Truth: "Posted by Jenny Liu, Industry Marketing Manager, CPG The term ' First Moment of Truth ' (commonly called FMOT) was coined by Procter & Gam..."
Googland: [G] Creating a “Zero Moment of Truth”: Maximizing ...
Googland: [G] Creating a “Zero Moment of Truth”: Maximizing ...: "Official Google CPG Blog : Creating a “Zero Moment of Truth”: Maximizing Search Opportunity in CPG Posted by Ali Manning, Industry Analyst ..."
Friday, June 10, 2011
We are now LIVE.
AaramShop is now live.
It is still in it's BETA phase and we are sure there are going to be a few glitches in both the offline and online transactions. If you are in the AaramShop coverage areas in New Delhi, please give it a shot and keep us informed of your experience.
If you are currently out of the coverage area, suggest you browse around and also help us create an AaramShop in your area.
It is still in it's BETA phase and we are sure there are going to be a few glitches in both the offline and online transactions. If you are in the AaramShop coverage areas in New Delhi, please give it a shot and keep us informed of your experience.
If you are currently out of the coverage area, suggest you browse around and also help us create an AaramShop in your area.
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