The impact of online on offline behavior.

Nature - international weekly journal on science published a mass social-network study which shows that influence of close friends raises participation.

Just how much can activity on Facebook influence the real world? About 340,000 extra people turned out to vote in the 2010 US congressional elections because of a single election-day Facebook message, estimate researchers who ran an experiment involving 61 million users of the social network.

Shop Small - a wonderful initiative.

At AaramShop we had initiated the Indian Independents' Day on the 16th of August and we will grow the initiative year on year.  Our confidence in the initiative is heightened when we look at success of similar initiatives around the world - especially Shop Small in the US.

 

The initiative has boosted sales for Small Businesses across America by 23%. Has been made an official holiday by the United States Congress. Was tweeted about by President Obama. 

Almost 3 million people engaged with it on Facebook. Covered extensively by National and Local News media -- millions of dollars in free PR. In just 2 years, it has solidified its place as a national holiday and cultural phenomenon.

Read more here

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• The Delhi Grocery Festival - Curtain Raiser.
• Shopping aaram se!
• Order groceries for your mother-in-law too.

Tweet activated sampling machine - BEV's digital activation.

Sampling is a key strategy for BOS Ice Tea. Outcome was the first ever tweet-activated vending machine. What a superb idea and its implementation. 

Kit Kat Goes To Space! #BreakFromGravity

Meet the team that made it possible.

Maybelline - superb initiative.

Loved this campaign overall - great mix of technology and creativity. Loved how it is well designed to be used across devices from pads to PCs to mobiles. 

Very impressed with the way Maybelline has leveraged Pinterest, whose ties to fashion and beauty made it the right medium in which to extend the campaign. 

Visit the Maybelline - Color Show here and explore the color wheel