Shop Small - a wonderful initiative.

At AaramShop we had initiated the Indian Independents' Day on the 16th of August and we will grow the initiative year on year.  Our confidence in the initiative is heightened when we look at success of similar initiatives around the world - especially Shop Small in the US.

 

The initiative has boosted sales for Small Businesses across America by 23%. Has been made an official holiday by the United States Congress. Was tweeted about by President Obama. 

Almost 3 million people engaged with it on Facebook. Covered extensively by National and Local News media -- millions of dollars in free PR. In just 2 years, it has solidified its place as a national holiday and cultural phenomenon.

Read more here

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Tweet activated sampling machine - BEV's digital activation.

Sampling is a key strategy for BOS Ice Tea. Outcome was the first ever tweet-activated vending machine. What a superb idea and its implementation. 

Kit Kat Goes To Space! #BreakFromGravity

Meet the team that made it possible.

Maybelline - superb initiative.

Loved this campaign overall - great mix of technology and creativity. Loved how it is well designed to be used across devices from pads to PCs to mobiles. 

Very impressed with the way Maybelline has leveraged Pinterest, whose ties to fashion and beauty made it the right medium in which to extend the campaign. 

Visit the Maybelline - Color Show here and explore the color wheel

Forget Engagement, Consumers Want Simplicity

Loved the recent article by Patrick Spenner in Forbes where he writes that brands are trying too hard to engage with consumers via social media and that marketers are generally pushing out too much information, causing people to over-think purchase decisions and making them more likely to change their minds about a product, be less confident in their choice and less likely remain loyal to the brand.

He commends that brands need to simplify the decision-making process, so much so that consumers actually think less about the decision. Marketers can do that in three easy ways by helping consumers: 

• Trust the information they receive – providing recommendations by consumer advisors, ratings and reviews.
• Learn effectively without distraction – simplifying the research process by offering clear and streamlined brand-specific product information targeted to each decision stage.
• Weigh options confidently – making transparent buying guides and brand differentiated information easily available.

When used together, this approach is known as Decision Simplicity.

Not only is Decision Simplicity the number one driver of likelihood to buy, but the impact of simplifying purchase decisions for consumers is four times stronger than the favored marketing strategy of engagement.

Read the article here

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