Tech innovation that I love.

 

Loved the tech innovation - I believe it offers great opportunities for everyone. Just wanted to share along with a bunch of songs I love.

EveryWhere Commerce.

The ‘e’ in ecommerce no longer means electronic, it means everywhere.

Ecommerce is defined as the process of buying or selling over electronic systems, but as the shopper's experience has become more complex, the 'e' in ecommerce no longer means electronic, it now means everywhere.

The Harvard Business Review asked in 2011: "Is it an e-commerce sale if the customer goes to a store, finds that the product is out of stock, and uses an in-store terminal to have another location ship it to her home? What if the customer is shopping in one store, uses his smartphone to find a lower price at another, and then orders it electronically for in-store pickup?"

From the customers' perspective, they now expect access to the whole catalog, not just the range of goods in a particular location, and they expect this catalog to be available whenever and wherever they want it. People can shop potentially every minute of the day.

From the companies' perspective, there is an opportunity to connect with shoppers and have a much fuller relationship than traditional, mainstream bricks-and-mortar retailers ever did.

Download the full report on Future Shopper from here

Business Model Innovation.

A good guide and a thought thru' approach.

Introducing AaramOffers.

For more information on AaramOffers by AaramShop, and how they can be used by retailers visit the Channel Engagement Center

AaramOffers are hyper-local offers on grocery and daily essential products, that enable consumers to find the best offers within minutes from their homes and have them delivered at their doorstep.

AaramOffers are currently restricted to retailers within India.

 

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The internet & The Local Business.

Local businesses and brands that use local businesses to market / sell themselves understand the power of "word-of-mouth" marketing. However, it is normally expected that the internet marketing is the domain of larger corporates and that your local store is immune to its impact. 

Contrary to that belief Milo, an online product locator, has put together this infographic that speaks volumes about the power of online reviews for local businesses.

According to the Small business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the Internet. Local consumers now heavily rely on search engine power when shopping locally. 

This trend binds in very well with the AaramShop's strategy of bring the local neighborhood grocers online, thereby get them future-ready.

View the full infographic here

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