Wednesday, October 9, 2013
Tuesday, October 8, 2013
Consumer activation in the traditional last mile.
As against at modern trade outlets, undertaking brand activations at traditional trade outlets is tough to undertake and even more difficult to measure for impact and ROI.
AaramShop can not just help your strategize with creation of last mile campaigns, but also undertake the comprehensive program, including reaching-out to partner retailers, rolling-out consumer engagement and measuring the impact of your marketing initiative.
AaramShop can not just help your strategize with creation of last mile campaigns, but also undertake the comprehensive program, including reaching-out to partner retailers, rolling-out consumer engagement and measuring the impact of your marketing initiative.
We have fine-tuned our solutions to specifically engage with independently owned, A category, neighborhood outlets. It is with these outlets that we help drive tertiary sales for your brands. Our on-ground activations are backed up with digital initiatives to ensure that your product gets into the shopping list of consumers.
Thursday, October 3, 2013
Reviews Ensure Buzz which can be tapped.
Online Consumers Reviews are a powerful but under-utilized opportunity, especially within the FMCG brands. All researches indicates that consumers listen to and believe other consumers; real people with real brand stories.
AaramShop presents a great opportunity to generate reviews, share and help consumers acquire brands that they love. It is the last mile connect enabled by AaramShop with its unique web to doorstep model which ensures that the online consumer reviews have a higher RoI, wherein brand advocacy can be put to effective use.
Saturday, September 28, 2013
Change in focus of IT spends.
Interesting to note a shift in the focus on IT spends with the CPG companies. While CPG companies have traditionally viewed technology as a necessary
business expense to be managed in the most efficient way possible, during the past few years, CPG companies have grasped the
commercial potential of the burgeoning supply of information about
customers’ behaviors, needs, and wants.
The volume of data emanating
from point of sale, in-store engagement, mobile platforms, and social
media is exploding and unleashing value from technology in ways that go
beyond operational efficiency. This is leading to a fundamental change
in what businesses expect from technology.
Read the full article here
Thursday, September 26, 2013
The most shared sectors on Facebook is FMCG.
Fashion-savvy brands have the strongest and most social communities on Facebook, according to an infographic from Socialbakers. They arrived at this by Measuring activity from 5,000 Facebook users during one month, the
graphic shows that fans of fashion, automobile, and e-commerce pages
take the top three spots when it comes to total interactions, total
“likes,” and total comments.
Not surprising, as new lines & products are introduced virtually every day in these categories, however, what did interest me was that when it comes to total shares, fast-moving consumer goods (FMCG) led
the pack, followed by the nonprofit and travel sectors. FMCG brands a reason to smile on their FB walls.
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