What is AaramShop? Explained!

Have questions or suggestions ? Lets talk. Happy to discuss opportunities to collaborate.

What is The Social Customer?

What I found particularly interesting in this presentation is the increasing important of the offline connect for the customers.

What is getting into the Shopper's basket in India.

AaramShop has just released the 2nd State of Online Grocery Shopping Report, which takes a deep dive into the shopper's behavior online when shopping for FMCG / CPG brands. The unique report is not based on a sample survey but on the authentic buyer data on the hybrid platform - the consumers shop online via the 1900 AaramShops (neighborhood retailers) across India.

The report can be downloaded in full from here, however some of the significant & unique aspects are worth highlighting and one of them relates to what is being shopped. 

While the men have averaged a spend of Rs. 580/- and the women have averaged Rs. 552/- when shopping online what is significant is that 30% of the expenditure of an online shopper in India is restricted to two categories - "Rice, Atta, Lentils & Dals" (16.81%) and on "Edible Oils" (13.70%)

Download the full report from here. 

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• Mobile Disrupting Path to Purchase.

Some starting thoughts.

Organizations traditionally have a board of directors which guides the organization along its growth path and as per the demands of the share holders who own the company – however their interests in what the organization does and how the organization responds to customers / consumers the are very restricted and constricted. More over this is the tradition way of looking at business and at what an organization should do to/with the consumer. This is a very "brand to consumer" way of looking at the life and functions of organization.

It is however common knowledge that referrals work best for the organization’s growth and the passionate and involved tribes of consumers can do wonders for any brand. There is also a lot of discussion and talk on customer centric approach and thinking.

In a scenario where the world of brands is turning on its head, how about an organization having a "BOARD of CONSUMERS” ? Think about it, who better to tell the organization what they need and desire than the actual consumers or the products / services of the organization.