The Promo & Activation Shortlist from Cannes

Its taken us over 7 days (and on some days late into the evening) to get to the shortlist for the category of Promo & Activation for the Cannes Lion. The list has been churned from over 1200 entries from around the world and represents some of the best work in the category.

You can view the list here.

Over the next few weeks (and after the awards are announced tonight. There is a information embargo on at the moment!!), I look forward to reviewing from of my favorite work from this list. Look forward to discussions then.

Another superb activation by KLM

I loved this campaign by KLM. It captures attention and is difficult for anyone to ignore. I brings about a bit of smile.



Also good to see that travelers stop, engage and in a number of cases take a picture to share.

Activation + Facebook engagement.

Diesel created an interactive installation in a Diesel Store in Spain, allowing users to share the moment of buying with their Facebook friends while being in the offline store.
With this the consumers are able to make pictures and publish them directly on to their very own Facebook account.

The promotional campaign ensures that Diesel no longer engages with the single consumer, it is about engaging with the consumer’s entire social network.

Great viral, great browser.

Superb viral campaign by BBH to highlight the speed of Google Chrome. A compelling reason for downloading and trying it. If you have not see it yet it means you are not part of the 2 million who have see it in the 1st week - then see it here;

Also see the making of the viral.

Understanding the effectiveness of events.

Most brand promotion initiatives, esp. the once that are done in an “event” format, have a very vague measurement matrix and most of it is anecdotal in nature.

Here is a tool which enables real time measurement of the success of the brand initiative on preset enabled parameters – EventPulse.

Never undertake another brand initiative without building in the required measurability. Watch the screencast above or visit here or visit www.pulsesuite.com for a demo and a conversation with experts.