How 2013 Transformed Digital Marketing.

Came across this wonderful Infographic on Think Inside - It was indeed a wonderful year for digital advertising. 

"New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever. Creative got more intelligent, campaigns spanned screens and formats, media buying went real-time, and new metrics for success emerged." 

Here’s a look at the big shifts that redefined the industry this year—and for many to come.

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Point of Sale has moved - from the store to the consumers’ home.

Traditionally FMCG brands have focused their marketing efforts on ensuring high brand visibility at the stores & while that is critical – there is an aspect that might be getting overlooked.

Home Delivery!!

The new point of sale is the consumers' home.

Home Deliveries are the backbone of the general trade in India. Our research has revealed that some of our AaramShops have as high as 55% of their business from home deliveries, while the average home delivery business across urban stores is a high 32%.

The prevalence of such a high level of home delivery across urban centers of India warrants a strategic rethink by brands.  The challenge with home delivery is that the consumers are just not walking-in to the store, as the orders are getting placed on the phone or online. Obviously the last mile visibility & communications strategy is not working for these consumers.

The solution lies in reaching the consumers in their homes, and influencing the buying decision right where it is made.   

At AaramShop, we have custom created unique solutions to tap this huge opportunity – we have the network, the coverage & reach, the technology and fine-tuned processes to ensure that brands can influence consumers to get a place within the home delivered orders. 

Talk to us if you need help in reaching your brand communication, offers and promotions directly to consumers and have them serviced via AaramShops.

Related articles

• AaramShop's Mobile Coupons.
• 2000+ AaramShops to choose from.
• Free Services Available for Brands on AaramShop
• Integrating the moments of truth for FMCG brands.
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Hybrid Commerce at work - effective commerce.

In a first of its kind of initiative, AaramShop Pakistan undertakes hybrid commerce to enable consumers across the city of Karachi to order their preferred grocery products and have their orders delivered at the doorsteps within hours.

A store specific promotional FSI.

So why is this special?

1. Its the ideal local commerce solution - leverages the strengths of retailers in the neighborhoods and power of the brands. A solution that extends the opportunities offered by the web to stand-alone stores. 
2. It rides on the existing infrastructure rather than re-inventing the wheel - with deliveries at the doorstep within hours (not days).
3. It uses multichannel marketing strategies - web, mobile apps, calls, FB store and physical stores - all rolled in; and that too in an evolving environment like Karachi.
4. AaramOffers, specific to the store help ensure the consumers in the locality get to take advantage of local deals.

Related articles

• History of f-commerce and the AaramShop approach.
• Integrating the moments of truth for FMCG brands.
• Hybrid Retail: Integrating E-commerce and Physical Stores.

AaramShop's Mobile Coupons.

Happy to roll-out our end-to-end mobile coupon solution for FMCG brands. The solution leverages the strong network of AaramShops across the country to ensure ease in redemption. 

AaramShop’s Mobile Coupons enable brands to deliver their promotions directly to the consumers mobile, targeting the right audience with the right offer. Our mcoupons, are proven to deliver higher redemption rates and reduce operational costs in Indian retail environment.

Learn More here

Coke's - pedal your way to a discount & fitness activation.

The more you pedal the higher the discount. Coca-Cola Chile wants you to burn off a few calories. And then, presumably, cool down with a refreshing Coca-Cola. 

I liked the engagement idea, but somehow did not find the idea connecting with a the brand and felt it to be too much of a force fit.

Also trying to access if it was custom created for awards or was done on scale.