Very interesting to see the huge coverage of the festival which celebrates and facilitates ideas and their creators! Even more interesting to see a brand & it’s advertising related story making it to the cover page of the economic times. Indeed sad that the story is in the news for all the wrong reasons.
While I understand that the fest, in its current form, is not the place to discuss ROI on campaigns or their effectiveness to business, but I think there is very good reason for the industry to sit up, start to take it selves seriously and weed out what is obviously scam work and presentation. If it cannot do so, then we need to understand what is the industry felicitating? And can you think of any other example where the fraternity encourages & recognizes con work?
It is common knowledge (but sad to see it in print) that 90% of the work was legal scam!! Read the article here if you have not already read it.
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