Friday, April 4, 2008

My view on large format events.

Here is a link to a recent article which I had penned down based on a discussion on the “events business”.

Personally I see no real ROI in the traditional events business model – the number of “exposed” and intended customers or partners are too few for it to be a viable exercise. The “event/project” has to be amplified by use of other media touch points.


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