The year the media died.

For anyone in the media, brand marketing, advertising business, this video is a must see! It highlights the new reality better than most long essays. Listen to the Madison Avenues Blues here.

Brands are all about engagement!

"Gone are the days of repetitive, one-way communications urging your target market to buy your product or service. This means your trusted print campaign may not be getting the best ROI. Today's brand strategies have to include methods to engage with your consumers by capturing their hearts, minds and conversations throughout the purchase and relationship cycle, while remaining brand-centric™ at every touch point."
Read the full note on the non-traditional ways of engaging with customers by Desiree Gullan.