How Digital Marketing Can Help Reinvent Direct Marketing - From Adage

Found this to be really relevant and hence requesting all to read thru. "traditional direct is stuck in the limits of a one-to-one model created and perfected for a previous age" - how true!! Read the article here.

Shop Floor - The New PRIME TIME.

I started documenting the changes in the way shoppers behave when taking a decision on the brand purchases sometime back and have collated the top 10 trends, as I see them, in this white paper.

The trends strongly reiterate the urgency and the need for brands to focus on the “shop floor” in the same manner as they have traditionally focused on the prime time on TV to advertise and promote themselves and their products.

This whitepaper on the changing shopper behavior and its reasons is now available for a free download from here. You will however, need to register on the site and then log into it to download the whitepaper.

There is a lot more information on each of the trends; do email me if you wish to know more – I will be happy to share the same with you. You will also find some of the additional information on each of the trends on this blog over the next few weeks – so do subscribe to either the RSS fee or by way of email for regular updates.

Happy reading! And look forward to your views.

Anatomy of Recession-Proof Business.

There was a debate on about running this campaign "Anatomy of Recession-Proof Business", and, I thought I should get a quick reaction from you guys!
Read more : about endure
Read more : about prevail

Retailing in the Recession - a playbook.

Just got this whitepaper from WPP's retail knowledge initiative - The Store titled "Retailing in the Recession". This is the 1st in a series of "playbooks" to help retailers and brand owners succeed in today’s unpredictable climate. I believe you will find this insightful although it does tend to address the US market trends - however, a number of them are applicable for Asia as well.

I have linked it here for a free download, although you will need to register on the site to access the document. When on the site, also check out the demos of the last mile effectiveness measurement tools.

My A to Z list of digital tools. (ABC)

This is a list which I have complied after a request from a few friends, who wanted to be more effective with their own online presence. A to Z listing of online tools is a compilation of tools which can assist you in being in better control of your digital marketing effort. These are effective, insightful, very useful and have been tested extensively. Together they can provide a very comprehensive ability to manage digital marketing – and you would notice that a lot of them are free. These are my personal favourites and not in any specific order;

A.

This tool forecasts the impression count and predicts demographic distributions of keywords.

B.

This tool helps in visualizing and analyzing the customers' search sequences.

C.

This tool helps test & improve a website performance. It calculates the size of individual elements and sums up each type of web page component. Based on these page characteristics the script then offers advice on how to improve page load time.

Read about more tools on my A to Z list of digital tools. Click here.