Our super social life!!

Why Big Brands Are Dominating Social Media

In the pre-web days, unless you had a budget big enough for expensive mainstream ad vehicles, like TV, print or radio, it was hard to reach a significant audience with your message. Big marketers had a built-in advantage, and the big got bigger at the expense of the small. The emergence of the web, and especially social marketing, now means the highway to success now has many more "on ramps" for smaller companies.

So why is it, then, when we look at some of the most effective forms of social marketing, big marketers are vastly out-performing smaller ones?

Read the full report here.

Stay Hungry, Stay Foolish

One of the most inspiring talks I have ever heard.

1. Why, 2. How and then 3.What

We spend the last two months, covering this aspect of emotional vs rational marketing methods in the new digital scenario - and then I come across this 19 minute talk which covers almost everything that we did in 2 days.

Recommend that all brand marketters listen in to Simon Sinek who has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"

Implementing CRM

I loved this post and can relate very well to it. On too many occasions have encountered clients / brands in a big hurry to start the "effective use" of CRM without undertaking the rigorous set-up process. Read more about best practices on CRM here.