Sunday, November 11, 2012

The Naked Espresso.

Loved the idea of unwrapping the core of the Espresso Machine to give individual identity to each poured cup. 

And suddenly your coffee has got character.  

In an aim to challenge Australians perception of the brand and position Breville and it’s Dual Boiler in a complex opinionated premium espresso market, Reborn (the agency) needed to highlight the premium features and specification of the espresso machine. 

However these features are hidden inside the machine and not apparent to consumers. By creating a unique product demonstration that re-engineered the Dual Boiler to lay bare the consistency of its commercial grade features through a visualization of live data and art they were able to showcase the internal science and brilliance of the espresso machine.

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